Astoria: John Jacob Astor and Thomas Jefferson's Lost Pacific Empire written by Peter Stark. Astoria is the harrowing tale of the quest to settle a Jamestown-like colony on the Pacific coast. Two groups of men were dispatched westward: one by land over the Rockies and one by sea around the tip of South America. Unfolding from 1810 to 1813, Astoria draws extensively on firsthand accounts of those who made the journey. The founders of the colony of Astoria opened provincial American eyes to the remarkable potential of the western coast, discovered the route that became the Oregon Trail, and permanently altered the nation’s landscape and global standing. This paperback includes a new afterword: Thoughts on Leadership and the Unknown. Paperback.